If you are in the marketing business, you know that word of mouth is a powerful force. It's free and it has no advertising costs! But how can you get others to talk about your products or services? The answer is simple - SEM (Search Engine Marketing).
What Is SEM Marketing?
The term "search engine marketing" refers to any kind of internet marketing that involves using search engines such as Google and Bing to find relevant content on the web. When someone uses their favorite search engine to look for something specific, they often find exactly what they were looking for because they typed in keywords that match the information they're searching for. This happens all day, every day, around the world.
When someone does this search, they usually end up at a website that is optimized with keywords. Those keywords are designed to entice people to click on the link to go directly to the site owner's website. And when someone clicks on the link, they will be taken directly to the website where they will see a page filled with content related to their query. This type of direct traffic is called organic search traffic, which is considered one of the most reliable forms of online advertising.
There are many ways to drive organic traffic to your website. You could write articles about topics related to your industry and submit them to article directories. You could also submit these articles to article submission sites like EzineArticles.com. Another option is to create a blog and post regular updates to it. Or you could just have a Facebook page and update it regularly so that people come back to check out the latest posts.
You could even promote your own products and services through paid advertising on Google AdWords. There are also affiliate programs available from some companies that pay you commissions based on sales made through your links. These include ClickBank and Amazon Associates.
How Does Search Engine Marketing Work?
Search engine marketing works by using text-based content to attract visitors to your website. This includes writing press releases, guest blogging, creating YouTube videos, posting on social media websites, etc. Once you've created your content, you need to optimize it for search engines. To do this, you need to use SEO tools and techniques to make sure that the content you create is written properly and that all of its keywords are included.
In addition, you should check to see if any other content exists on the same topic. If there's already been published content somewhere else, then you will want to ensure that yours is unique and adds value.
Another important part of SEM is making sure that your content is well-optimized for search engines. In order to do this, you'll need to use keyword research tools to identify the best keyphrases to target your website with. Then you'll need to add those words to your pages and to the titles and headings. After you've done this, you'll need to make sure that each page contains only one main keyword phrase. Also, you'll want to make sure that the anchor text of your links matches the keyword phrases you chose.
Another thing to consider is the location of your content on the web. You will want to place your content on high-traffic websites. This means you will likely want to put your content on blogs and websites that receive a lot of traffic. Some good examples here would be sites with lots of comments and discussion forums. One way to measure traffic is by using Google Analytics.
Also, don't forget to include an internal link back to your site from each of your posts. These are great places to get more exposure for your site. They may not result in huge quantities of traffic, but they do help to build your reputation and credibility on the web.
Finally, it's very important to monitor your results. Make sure to keep track of what keywords you're targeting and how much traffic you're getting from each source. Use analytics tools to determine which keywords bring in the highest volume of traffic. From there, you can adjust your strategy to focus on those keywords instead of trying new ones.
Is SEM Right For Me?
Many small businesses struggle with finding enough time to devote to internet marketing. The truth is that there are a lot of different options to choose from and they require a constant amount of time and effort. However, when used correctly, search engine marketing can provide you with the results you seek without taking too much time.
For example, if you spend 10 minutes per week writing quality articles and submitting them to article directories, you'll be able to generate 100 targeted visitors per month and potentially hundreds of thousands of visitors over the course of a year. That's a pretty significant return on investment!
It doesn't matter whether your company sells cosmetics, health and beauty aids, fashion accessories, books, or anything else. What matters is that you take advantage of search engine marketing and start building a following today!